SPNS Initiative: Use of Social Media to Improve Engagement, Retention, and Health Outcomes along the HIV Care Continuum, 2015-2019

Background

The Special Projects of National Significance (SPNS) Program initiative Use of Social Media to Improve Engagement, Retention, and Health Outcomes along the HIV Care Continuum will implement and evaluate innovative social media methods to identify, link, and retain HIV positive, underserved, underinsured, hard-to-reach youth and young adults (ages 13-34) in HIV primary care and supportive services. These are system approaches utilizing a variety of social media, internet, and mobile-based technologies to improve engagement and retention in care, and viral suppression. Demonstration projects are expected to implement these models, evaluate their effectiveness, and to disseminate findings, best practices, and lessons learned.

Demonstration sites are also required to work collaboratively with an Evaluation and Technical Assistance Center (ETAC) throughout the four-year project period to collect and report evaluation data and disseminate successful models to the larger public health community. Social media interventions will focus on youth and young adults living with HIV who are aware of their HIV infection status, but have never been engaged in care, are aware but have refused referral to care, have dropped out of care, are infected with HIV but are unaware of their HIV status, or have not achieved viral suppression.

Grant Recipients

Date Last Reviewed:  August 2016