SPNS Initiative: Use of Social Media to Improve Engagement, Retention, and Health Outcomes along the HIV Care Continuum, 2015-2019

Background

The Special Projects of National Significance (SPNS) Program initiative "Use of Social Media to Improve Engagement, Retention, and Health Outcomes along the HIV Care Continuum" implemented and evaluated innovative social media methods to identify, link, and retain HIV positive, underserved, underinsured, hard-to-reach youth and young adults (aged 13-34) in HIV primary care and supportive services. The demonstration sites used system approaches utilizing a variety of social media, internet, and mobile-based technologies to improve engagement and retention in care, and viral suppression.

Demonstration sites worked collaboratively with an Evaluation and Technical Assistance Center (ETAC) throughout the four-year project period to collect and report evaluation data and disseminate successful models to the larger public health community. Social media interventions focused on youth and young adults with HIV (aged 13-34) who were aware of their HIV infection status, but have never been engaged in care, were aware of status but had refused referral to care, had dropped out of care, were infected with HIV but are unaware of their HIV status, or had not reached viral suppression.

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Date Last Reviewed:  October 2020